4 Keys to getting the Best start!
Ok, so most of you who know me are here because you want to be inspired to live your best life, you know I live my dream lifestyle and you want to get some ideas on how you can do the same. Perhaps you want to better your health, or make more money or you just want to improve your way of thinking.
Well, a fair few of you I know, are interested in (or already pursuing) a career online and for those people at the beginners end, I wanted to provide some valuable insights into getting a good head start!
Have you heard the statistics that 97% of people fail while only 3% of people actually succeed and earn a living in this industry? You may wonder how to position yourself as part of this 3%. When you take inventory of those that are successful, and tend to have a presence online, and give you the impression that they are “everywhere”, you will notice a few common denominators that may reveal how to become a part of this successful 3%.
They are Consistent in their marketing efforts
One of the most important aspects of Marketing, is being consistent. It’s very hard to get people to take you seriously when they can’t predict whether you’ll show up or not.
Just like a child that expects a parent to be there to pick them up every day after school, so too does your audience expect you to be there daily with the information and pick up me up content and resources that keep them coming back for more.
In order to sell people on your services or products, you must prove to them that you are someone that they can rely on and can trust. Major marketers have this skill down. You can probably assume that they have a calendar for their business, with a list of daily and weekly activities that they partake in to keep their marketing efforts alive. If you want to begin performing in your online business, then you’ll want to begin establishing a calendar of activities that you’ll commit to, and be sure to put it into action!
They understand and know their audience
A disturbing known fact about the 97%’ers is that they have no clue who they’re actually marketing to. They may take time to write articles, shoot videos and write blog posts, but 9.9 times out of 10, if you were to ask them who their target market is, they’ll probably decline to answer the question because they simply don’t know!
Knowing your audience, knowing what their challenges are and how to address them is critical if you truly plan on succeeding. It makes your writing efforts so much easier and allows you to immediately connect your offer with the needs your market has.
Before doing more marketing, take into consideration the following questions:
Who is my target market?
What are they struggling with?
What is it that they want?
How can I give it to them?
They have a diverse marketing portfolio
Using only one method to market your business is like posting an ad in a newspaper, doing nothing else, and sitting back for months on end hoping that your phone will ring. You must get out there and begin using diverse marketing methods for your business, incorporating things like Blogging, Article Marketing, Video Marketing, Writing Squidoo Lenses, Hubpages, Forum Marketing and of course Social Media Marketing.
I would say that if you are just starting out, you probably don’t want to do them all, but pick 2-3 to start out, while creating a consistent plan of action on how you’ll implement them weekly, then begin adding one more as you’ve mastered the others, to gain additional exposure from a new audience!
They outsource and delegate!
Outsourcing and delegating is sooooooo important to your business that I can’t emphasis it enough. With so much to maintain in the Internet Marketing world, one can grow weary and get burned out pretty quickly if they don’t get help with those areas that are extremely time consuming and often very challenging.
The 3%’ers have mastered the art of handing things over to people who are more skilled and trained than they are. The key is in discovering what it is that you do best, and what makes you money and focus solely on those things while handing over the rest. Outsourcing can be fairly inexpensive, sometimes even averaging around $2 per hour (depending on expertise and location of your contractor). Either way, it’s more affordable than most people realise and should be factored into your monthly expenses as a “necessary expense”.
As you can see, becoming a part of the 3%’ers isn’t that far out of reach. It just takes you making a few small changes and tweaks to what you’ve been doing, and you’ll discover that you’re well on your way to dominating your niche, succeeding in your efforts while finally making a decent income doing it.
Well I have only just begun to build on the information for Entrepreneurs branch of this website but I have a wealth of information to offer so please stay tuned and check back for more strategies for Internet Entrepreneurs.
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Until next time…