One Shift to Catapult You, and 3 Steps to Taking Responsibility for your Personal Brand
Personal Brand… must be for business people… sounds high level… it’s probably for entrepreneurs or artists and performers, creatives, that sort of thing?
Well, what if you took a second glance and could see that EVERYBODY (including yourself) already has their own Personal Brand? Whether you’re in business or not, so many things in our lives are influenced by the brand that we’ve (knowingly or unknowingly) already created for ourselves, or in the case of most people, fallen into by default.
The question we need to be asking ourselves isn’t ‘Do I need a Personal Brand?’ Shifting to a realisation that we already have a brand, can catapult you to the top of your game if you are willing to take personal responsibility for the current state of your brand and to transforming it to be as powerful as it can possibly be.
What is Personal Branding?
Well, in its simplest form, it is the clear and consistent message about who we are and what we have to offer.
This could be intentionally crafted or you could be unintentionally projecting this message out to the world without thinking twice about it. According to an article entitled ‘What is Personal Branding and Why is it so important?‘ on www.aspireforsuccess.com, Personal Branding really caught on when Tom Peters authored an articled called ‘The Brand Called You’ in a 1997 issue of Fast Company magazine. In this article, he talks about how everyone is a brand and has a chance to stand out, not just the larger consumer products companies with massive marketing budgets.
We are branded in so many different ways in so many areas of our lives. If we were to try and put some structure to it all, I would suggest that we look at it a bit like this… Firstly, there is the Overall message we are sending about ‘Who we are in general’. Secondly, we are also branded within each of the key areas of our lives – the two most relevant areas here, being Career/Business and Lifestyle.
Our Overall Personal Brand
When you think about your overall brand, you may come up with three or four key words that describe the ‘YOU’ that is your current Personal Brand.
This could involve aspects of both your Business/Career AND your Lifestyle but it would be the top three or four key points that really drive home the message of what you are about – the whole, real you, inside and out, in all areas of life.
Jane – Author, Speaker, Motivator
Darryl – Father of two, Jack of all trades, Sports fan
Sarah – Hard worker, Business owner, Realist
Carrie – Free spirited, Creative, Fun-loving, Social activist
Lisa – Personal development expert
Josh – Technician, Action-taker, Achiever
Mary – Community worker, Healer, Family person
Hannah – Child, Dancer, Singer, Musician
Isabella – Grandmother, Catholic, Tribal Elder and Leader
Aaron – Life of the party, Hospitality expert, Budding entrepreneur
Jason – Traditionalist, Corporate, Travel lover
Amanda – Authentic, Leader, Communicator
And unfortunately, on the other end of the scale the brand that is currently ‘YOU’ could be something that displays a mixture of positive and negative messages like this :
Lexi – Neurotic, Overly-dramatic, Spread too thin
Sam – Bad time management, Web developer, Quirky
Richard – Cut-throat, Businessman, Profit focussed
Neal – Money-hungry, Solutions oriented, Entrepreneur
Jan – Hard-working, Irrational, Risk-taker
Monica – School teacher, Bad relationship management, Future-oriented
Our Personal Career/Business Brand
So, we’ve covered our overall brand, but what if we were to look deeper into the categories that make up our lives?
The first relevant category I’d like to look at is Career/Business. When we look closely at our Career/Business Brand, we might see examples like this :
The Basketball Player – Captain, Best Forward, Fastest Footwork
The Cafe Worker – Always on time, Best multi-tasker, Fastest learner
The Corporate Worker – Dilligent, Accurate, Sales Achiever
The Mum – Authentic, Conscious, Patient
The Singer – Classically trained, Professional, Local small artist
The Dancer – Destined for world fame, Naturally talented, Exudes X-factor
The Entrepreneur – Network Marketer, Communicator extraordinaire, Powerful People person
The Online Marketer – Social Media expert, Female Entrepreneur, 6 figure Earner
Or, at the other end of the scale, we could be branded in ways that are not so powerful such as this:
The Basketball Player – Second choice Forward, Unreliable performance, Great at community work
The Cafe Worker – Good intentions, Lots to improve on, Lower productivity
The Corporate Worker – Pushes the boundaries, Overly risky, Undisciplined
The Mum – Stressed, Struggling, Trys her best
The Singer – Under-utilised talent, Casual, Non-ambitious
The Dancer – Naturally talented, Negative attitude, Undisciplined
The Entrepreneur – Split focussed, Guerilla style marketer, Un-ethical
Our Personal Lifestyle Brand
And finally, I would suggest we look into the second category – our Lifestyle.
I haven’t taken the time to break this one down for you but you could go ahead and do exactly the same exercise as above to brainstorm out what messages you are sending out regarding your Lifestyle.
Are you authentic, hard-working, resilient, patient, a reader, a gamer, a sports nut, a family man, a car enthusiast, a rebel, an activist, a free spirit, a loyal person, a supporter, a nurturer, a go-getter, a saver, a spender, a cleaner, a collector, a minimalist, a traveller and so on and so forth?
Another great question to ask here is whether you have any hobbies that you are passionate about?
It can all seem pretty inter-connected and overlapping at first glance but once you take a moment to really nut it out, to analyse what your brand is saying about you, one, Overall and two, within each of the categories (Career/Business & also Lifestyle), you will have a lot more clarity moving forward as to where you currently stand, and therefore will be in the best position to craft a new, more powerful brand for yourself that will allow you to move to the top of your game!
Three Steps to Taking Responsibility for your Personal Brand
Ok, so you’re rolling with it… you agree, it makes sense – so I’m branded! In three ways, Overall, in Career/Business and in terms of Lifestyle. Now what? Well, here are my 3 Steps to Taking Responsibility for your Personal Brand
- Reflect – Reflect on your Own Personal Brand, put in the time, do the hard yards to work out where you currently stand with one big fat brainstorm. Write it down, draw it up, use a notepad, or an ipad whatever it takes, Reflect on it!
- Revise – Re-think your current messages. Ask yourself the following questions:
- What are these messages affording me?
- How can I improve on this?
- In what way(s) do I wish to be perceived differently?
- What makes me unique?
- What do other people value me for?
- Renew – Re-invent yourself. Put a plan into action about how you will project your new brand out to the world.
And here’s the main key point to remember! Personal Branding Strategy really comes down to one thing… Better Opportunities!
Whether you’re looking to improve your Career/Business brand so that you can increase your income and business relationships or if you want to improve your Personal Lifestyle brand so that you can attract better lifestyle opportunities such as your ultimate living situation, your dream partner, a loving family dynamic, a thriving social circle, or a supportive and helpful community, the key factor that will elevate you to the top of your game (financially, emotionally, spiritually, socially, in your career, or wherever), is that with a more powerful brand, you will attract better opportunities.
Now, there is a bit of strategy that can come into play here to help you streamline this whole process, and that’s where I come in!
How I can help?
Well I’m all about Purpose.
That’s me, in and out… I believe in all those woo-woo, spirited, non-scientifically verified, heart based, we’re all here for love theories. I know, gotta love it! But at the same time, I’m not a hippy, I’m not airy-fairy – I’m one highly technological, glasses wearing, ambitious, business savvy and driven intellectual. So when you smash it all together you get this:
Overall Brand : Kiwi, High Tech, Globally Minded, Socially Conscious
Career/Business Brand : Purposeful Entrepreneur – helping you to create your own Personally Branded Online Business based on your passions, purpose and life story.
Lifestyle Brand : Minimalist, Travel obsessed, Spirit-Junkie
You might be wishing to improve your Overall Personal Brand, your Career/Business specific Brand or your Lifestyle Brand. I mainly focus in the Career/Business sector because I’m helping people to build an online business with the ultimate end goal being to make Business Profits, however you can use the Purposeful Branding Strategies that I teach to improve your Personally Branded presence in ANY area of your life.
On May 19th, I am launching a brand new training programme called Take Off With Your Own Personal Brand.
This is for people who want to create their own Powerful Personal Brand Online based on their passions, purpose and life story. The ultimate goal is to use this branded foundation as a basis for a business where you can in the future create digital products (or provide services) that will generate income! The Free 3 part introductory video training begins May 9th, so if you are interested in learning more, click here and sign up to join the Free training now!
As always, I’d love to hear from you!
Have you been conscious about creating a Personal brand? If so, are you happy with it or would you like to re-brand in some way? Leave me a comment, I will read and respond to every one 🙂
Until next time x