3 Top Lead Generation Ideas
If you’re looking for Lead Generation Ideas, you’ve come to the right place!
I’ve been a Life Coach working online now for about 4 years and boy has it been a journey!
Starting off in a small inner city office in Hamilton, New Zealand in 2009, I can now look back on the start up experience and see as clear as day that I was clearly lacking in Lead Generation Ideas. Since then, I have been privelaged to come into the path of many top Internet marketers from whom I have learned some hugely valueable Lead Generation Ideas that I’d like to pass on to you.
The Lead Generation Ideas
In my opinion, there are 3 Top Lead Generation Ideas that are crucial to your sucess as an online marketer. The key is in generating leads by collecting email addresses and then building rapport with these leads over time through the value that you provide to them via your emails. Today we won’t go into the details of building a relationship with your list but I will give you a brief description of how to generate the leads and I’ll also let you know exactly how it is that I generate leads for my home based business.
1. Create an irresistable and valuable Free Offer
It’s common knowledge to anyone who is in the Internet marketing industry that you need an irresistable, value-packed offer to provide to your target market. Obviously, you need to have done the research on your target market in order to be able to determine what it is that your followers are wanting.
Ask yourself the following questions :
a) Who EXACTLY is your target market? What exactly are they thinking and feeling? How do they live – how do they operate?
b) What is their pain? What are they yearning to have an answer/solution for?
c) How can you help them to solve this problem that they have?
Once you have answered these three key questions, you can now look towards creating an offer that is uniquely crafted to their wants and needs – this will be the ethical bribe that you can offer in exchange for the prospects email address. The key here is that the offer needs to be specifically designed to suit your target audience.
2. Send traffic from Facebook to your valuable Free Offer
The second of my Lead Generation Ideas is to send traffic from Facebook to your valuable Free Offer. There are many ways you can do this but some of the best ways are outlined here :
a) Run a Facebook ad that sends traffic to your free offer – if you haven’t done any Facebook advertising before, this is quite an involved process but I will have posts coming out shortly to help you out with this so get on my email list to make sure you’re first to be notified when they are put up. Opt in here on the homepage or in the sidebar to the right >>>>>
b) Create a Facebook fanpage aligned with your blog or website and promote your free offer on your Facebook Fanpage timeline wall – this is relatively straight forward but there are also key strategies to help optimize your Facebook posts in order to gain maximum attention. Facebook’s algorithm called ‘Edgerank’ can be lethal so making sure that you are posting regularly and getting engagement with your followers is key to ensuring your posts get views but once again, this is another topic all together so click around on my site for more info(to come) on Facebook marketing.
c) Add a Facebook tab to your fanpage that is a replica of your opt-in form – this is a great one and can also incorporate several of the points discussed above. There are many free Facebook Tab applications that you could utilise and I would encourage you to do some research into which one suits you but if you take a quick squiz at my Facebook Fanpage here, you will see that I use the Shortstack’s Facebook tab application for many of my tabs – click here to sign up to their site to gain access.
3. Joint venture for Traffic to your valuable Free Offer
Joint venturing is the third of my lead generation ideas that I’d like to share with you today. It’s a hugely powerful strategy that you can start with today. Basically, a joint venture is a mutually benefitial strategic relationship you create, whereby your products or services can get offered to other people’s lists, networks or communities. Personally, I generate leads on a regular basis using this method.
Joint venturing is all about relationships – key strategic relationships and if you can find a partner that will create a win-win situation, you’re on your way! Giving more value to your partner than you take is what I would consider the most important aspect of a successful joint venture.
So keeping that in mind, there are various joint venture strategies you can implement to drive traffic to you Free Offer, here are just a few:
a) Mail outs – your joint venture partner can mail out about your free offer to their current list. There is so much value in this strategy as people generally will be receptive to people they know, like and trust and obviously your jv partner already has an established relationship with their audience that you are leveraging. Secondly, there is nothing more powerful than a personal referral.
b) Social media posts – your joint venture partner can post via social media about your free offer.
c) Providing your free gift as a part of a product launch for someone else. When your JV partner is launching a new product, you can give your free gift away as a part of the launch special. ie. people who buy the product, get the bonus gifts offered by you and other promotion partners. You promote the launch to your own list and so do all the other people who have partnered in the launch. This makes the reach of the promotion massive and in turn, the eyeballs to your free gift numerous. It’s a win-win for everyone as the person with the launch gets partners to promote their product and all of the partners get more traffic to their free offer.
One of the most popular Internet Marketers websites that will keep you in the loop with the latest affiliate launches, jv offers etc… is
To Sum Up
In summary, Lead Generation Ideas are an incredible asset to add to your resource hub so I hope you have taken some notes, clicked through to some of my referrals, bookmarked some websites or at the least, remembered something of value today. As you can imagine, this is really only the tip of the iceberg when it comes to the many lead generation ideas that are out there and there is a whole world of opportunity once you start to dig deep. In reality, there is a lot of work to do to get a Free Offer conceptualised, drafted, finalised, published, packaged, put onto an email opt-in form with your follow up emails in-tact and then to put that opt-in form onto a website.
So the great news is that if you are a newbie, struggling for leads in your business, or even if you’re a bit of a marketing veteran but are looking for something to boost your lead generation capabilities, I have JUST the thing for you…
My Lead Generation Secret!
I am lucky to have fallen in line with what I would consider to be currently the benchmark when it comes to lead generation technologies online. It’s called MyLeadSystem Pro – in a nutshell it’s like a supercharged engine that will put your business into overdrive! It literally GIVES you all of the lead generation materials, tools, resources, training to build your online business and for those in the network marketing / direct sales / home based business industries, I’d say you’ve pretty much hit the jackpot!
So it’s time to hear from YOU!
- I’d love to get your take on this, please leave me a comment below to tell me which lead generation ideas listed above you use and How much value you get from each of them.
- If you don’t currently use any of these, tell us which ones you are excited to implement in your business today!